Automotive Data is Complex 

The current industry integration landscape in automotive retail is difficult. There are endless integrations between proprietary, unique APIs that are costly to all parties involved. In order to compete in the market, auto tech companies are required to navigate the waters of partnership, pay multiple integrations fees and integrate multiple times to distinct back-end systems for otherwise like use cases (ex. “GET Customer, POST Deal, etc...”) which slows implementations for all. Despite good efforts to create data standards, in reality, incomplete adoption coupled with “custom” implementations has defeated the auto retail standards movement which has just added more fuel to the evergrowing fire.

Motive believes that there is a convergence of market conditions that are rapidly driving demand for practical, cost-effective, and ubiquitous integration among the systems in auto retail. We believe Motive Retail is uniquely positioned better than anyone else to address this market opportunity! To help you navigate the waters of this rapidly changing industry, we created this ebook on MIX and the state of Digital Retailing. Download it today to learn more about how we're changing the future of integartions!